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Project Inception

Upon a signed Web Services Contract, the project manager should begin to prepare the project for communication, information intake and execution. This is essential to ensure that we’re laying the foundation for a successful project.

  • Pre-Setup
  • Internal Kick-off
  • External (Client) Kick-off
  • Milestones

Pre-Setup

  1. The project manager should confirm that web services are added to Salesforce.

  2. The project manager should create a new trello board for the client by copying the Project Template board and add any information known thus far.

  3. The project manager should schedule the internal kickoff call.
    • Include the development lead, designer, copywriter, DSM stakeholder, SE0 stakeholder, and DGS stakeholder.
  4. The project manager should then schedule the external/client kickoff call.
    • Include the client list, designer, copywriter, DSM stakeholder, SEO stakeholder, and DGS stakeholder.
  5. Setup intial project schedule on Planyway.

Internal Kick-off

  1. Introduce the project at a high-level.
  2. Set project goals, which typically fall into four categories.
    • Business goals
    • Project goals
    • Conversion goals
    • Non-goals

It’s important to keep all goals SMART (specific, measureable, achieveable, relevant & time-bound).

External Kick-off

  1. Introduce the project to the group.
  2. Review relevant project goals from internal kick-off.
  3. Copy Kickoff Agenda, follow process & take notes.
  4. Send out follow-up email
    • Email template
    • Add schedule to Web Construction Phases trello board.
    • Share schedule with client.

Milestones

Using trello, the project manager will create a schedule of deliverables which will consist of internal and external delivery dates for items and milestones critical to the success of the project. Items included in the milestones should include:

  • Deliverables
  • Feedback
  • Assets
  • Content
  • Sign-off
  • Final Review
  • Launch

Continue to populate the trello board as more information is received and emend the Planyway schedule accordingly.