Our Playbook

Our playbook outlines how we design and build websites, manage projects, and run our business.

Project Process

Successful projects require collaboration, discipline, and a proven process. Over the past decade, we’ve continued to refine our process, improve our efficiencies and make communication a top priority. The following outlines our process for managing all types of projects.

1. Project Inception
2. Roles
3. SEO Research
4. Site Mapping
5. Web Design
6. Copywriting & Content SEO
7. Web Development
8. Client Review
9. Launch

Designing

Our human-centered design process is based on the principles of Design Thinking. We strive to build products that solve real-world problems for real people. Our designers utilize this approach to understand user problems and needs. We constantly engage the users during the evolution of a product in order to build, measure, and learn.

1. Guidelines
2. Deliverables
3. Development Handoff

Developing

Over the years, we’ve found that a disciplined approach has led to more successful products and happier teams. This outlines our development practices and processes.

1. Development Roles
2. Source Control
3. Code Reviews
4. Quality Assurance
5. Communication

Company

We believe sharing our processes with our team and others helps us continuously improve. The following outlines our processes for hiring, operations, feedback, and our values.

1. Hiring
2. Operations
3. Reviews & Feedback
4. Values